EDward A. Earle’s GROW Business Show Overview:
GROW With Edward Earle – Take Your Business To The Next Level
GROW is a business strategy show (businesses attend a 12-hour training/taping of the show which in post-editing is subsequently cut down to 4-6 one-hour episodes). We take owners and C-Level Executives who want to take their business to the next level and give them the skills, strategies and steps to:
- build a bigger and stronger brand;
- generate more leads;
- close more sales with bigger average tickets; and,
- get more repeat and more referral traffic…
…all the while protecting themselves against rampant and rising competition.
The business participants are personally trained during the show by the nation’s leading business growth strategist, Edward A. Earle. Through the learning and implementation of Mr. Earle’s intellectual property and proprietary “Impulse Improvement” principles, business participants/guests will be able to achieve significantly greater success in business – in all areas and in every department.
After the show, business participants can engage Mr. Earle and his team to monitor the implementation of the strategies developed during the show for their business, ensuring the ongoing success of the newly created programs.
Show Elements:
The show revolves around the combination of three elements working together to change the outcome of the business for the better.
Element One: The Host – Edward A. Earle (ED). Mr. Earle is a nationally recognized author, speaker, consultant, life coach and entrepreneur, having built his personal organizations to high rankings on the prestigious Inc. 500’s List of the Fastest Growing Companies.
Element Two: Live Business Guests. Involves Business Owners and Executives with decision-making authority. These are actual operating businesses with visible marketing and advertising materials out in the marketplace or adequately funded startups. These must be businesses predisposed to finding ways to take their business to the next level.
In order to be included as a Live Business Guest, businesses must:
- participate in a pre-show interview;
- complete a business evaluation (1-page info sheet);
- submit current marketing and advertising materials;
- be currently funding marketing and advertising efforts.
Element Three: Business Studio Audience. Consists of the same group of highly qualified Business Owners and Executives as the Live Guests. The difference here is that the audience has chosen not to participate as a Guest CEO Expert on one of the show segments with Mr. Earle. All other show benefits apply.
Show Format:
The show takes place in a seminar/business talk show format. Mr. Earle is the host of the show. He is the trainer and strategist.
The studio audience participates in all of the business development processes during the show and adds even more life and excitement to the program by participating in activities and interaction as directed by Mr. Earle.
Businesses attend a 12-hour training/taping of the show (start time 9:00am – end time 9:00pm). The entire full-day format is then cut into 4-6 one-hour episodes during post-editing. These will be distributed on DVD, the web, and satellite TV.
Outlined below are the main segments of the show:
1Opening: Introduction of Mr. Earle. Mr. Earle gives a short monologue on current business and advertising statistics or news. Live Business Guests introduce themselves and provide a brief overview of their business, their current situation and objectives.
2Training: This segment of the show takes up the first 4 hours of the program. The objective is to train all of the participating businesses on Mr. Earle’s fundamental principles of “Impulse Improvements.” The material is adapted from his books, including Only The Brands Will Survive, You’re The Only Logo For Me, and Don’t Advertise…EDvertise!
The information, along with development assignments, will provide a common understanding and critical advantage for participating businesses to grasp and later implement the upcoming, soon-to-be-created individual strategies. This first training stage is fundamental to the future success of the participating businesses and in subsequently taking them to the next level using Mr. Earle’s strategies.
Attending businesses should familiarize themselves with Mr. Earle’s concepts prior to the show by listening to the pre-show audio CD entitled, Only The Brands Will Survive. Doing so allows the show to keep on schedule by ensuring that all businesses involved will be “on the same page” from the very start.
3Guest CEO Interview Segment: This is a very powerful segment of the show’s filming, especially for the attending CEOs.
Mr. Earle has created a varying number of show segments with the purpose of providing an unequaled opportunity for CEOs to promote or position their organization as a guest CEO Expert.
According to Edward Earle,
“There are so many things that a CEO needs to communicate to his marketplace or vendors or anybody related to propelling his business forward, that he doesn’t really have a venue for that message. Regular avenues like press, advertising, marketing collateral or even standard video lack power and credibility. When I bring a CEO onto my show as a guest expert, I can position him and the information correctly so it has power and credibility. That’s the power of the show for a CEO.”
CEOs more than appreciate this major benefit of being able to appear as a guest CEO on the show. It opens communication doors that were closed or were not available before. It also elevates their status and credibility as the senior officer of their company and gives strength to the message. This is something that has never been done or offered before to the CEO base.
Your specific guest CEO segment of the show will be edited and produced on DVD in both HD format and online versions and mailed to you for use in your press and media campaigns. This is a FREE benefit of attendance.
As an attendee of the show’s filming, you can choose to appear as a guest CEO Expert on any of these current show segments:
1Get BrandED Live: This segment includes discussions and training about brand, brand development, brand impact and extension. You can have ED conduct a brand analysis and re-strategize your brand, or discuss anything relating to brands.
2The 7-O’s of Sales: This segment discusses anything sales-related or anything that can be positioned in a sales format. You can have ED review your sales process and rebuild your sales strategy that can taken to the marketplace instantly, or you can use this format to reposition any type of sales-related marketplace objection that you are currently struggling with.
3SWOT: This is a SWOT interview based on ED’s very unique “4-i” format. The strategy and interview is based on one of the major 12 performance-based attributes drawn from one of the four outlined industry types. This is a powerful way to communicate your specific strength and your competition’s weaknesses. This is a very powerful format.
4Competitive Intel: Based on ED’s high-level, detailed competitive intelligence analysis, this segment can be used to position your organization against your competition or be used to expose negative or underperforming products or services. There is always a need to talk about negative things; it’s just positioning it correctly that makes it work. This segment does just that.
5Headlines: This segment is exactly what it states in the title… Headlines. Good or bad. If you have something that needs to be highlighted – either positive or negative – this is the segment in which to appear.
6CEO Guest Interview –Take 5: This segment is based on the “Take 5” press interview and is a great segment for any CEO. Also, it can be the perfect format for someone who is media or camera shy. Let ED turn you into a powerful CEO by leading you through the basic positioning of your company. This is a segment in which every CEO should appear and use the media as a foundational part of their promotional and press strategy. The bottom line… Invaluable.
7Don’t Advertise… EDvertise: Advertising created based on ED’s strategies and concepts always has a distinct look and feel. The impact of ED’s strategies is unparalleled…so much so that his CEOs termed the collateral created by his strategies “EDvertising” instead of advertising. In this segment, ED analyzes advertising, creates new strategy and with his on-staff senior graphic designers, rebuilds a company’s ad, taking it from simple non-effective advertising and turning it into powerful, credible EDvertising.
8Leadership, Not LeaderSHIT: This segment discusses anything that has to do with leadership and management. In this segment, ED will highlight specific Leadership practices within a company or expose specific negative practices and the outcomes of both. This is a great segment for bringing attention to your organization’s leadership or management strengths. This is especially good for internal organizational use.
9TrainED: This segment is what we call a “floating” segment. The topic changes from month to month, based on the current “Curriculum Content” of CEO Growth Team’s monthly training newsletter. You can review the schedule with your associate producer and see if that current topic fits. ED will bring you on as a Guest CEO Expert to lend your insight and experience to the discussion and training segment. This is a great way to develop yourself as an “Intellectual Leader” in your industry or in business generally.
10StratEDgy: This segment is about pure business development strategy. The segment can be produced in two different formats. The first format will have ED looking at an organization’s business strategy and re-developing them live on the spot. The second is introducing a panel of Guest CEO Experts (such as yourself) and roundtable specific topics that were brought up in the pre-production interview with the associate producer. These topics could range from blowing a major deal and how to get it back, to new business models, web-based marketing, social media effectiveness, and to more complex subjects, like ED’s concept of Disruptive Transcendence. Another great segment to get ED to fix business-related issues and/or position you as an “Intellectual Leader.”
Main Benefits to Attending:
Be featured as a guest CEO Expert. As a guest CEO Expert on any of these segments, a certain amount of pre-production is required. You will work with one of the show’s associate producers to outline and organize your topic of discussion and any “show and tell” items or media you wish to use to more powerfully illustrate your point.
Be positioned as an “Intellectual Industry Leader.” You have read about the idea of positioning yourself as an “Intellectual Leader” as you have reviewed the show’s segments. This idea is critical to your ability to grow and lead your organization. It is a concept that is almost entirely missed in the world of small and mid-sized businesses. But it is vital for your success. One of the main gifts that ED extends to you, and other growth-oriented CEOs, is positioning you in such a manner. It is extremely powerful.
Remember that these shows were created specifically for YOUR business purposes. They are your channels to give you a “voice” to your marketplace, supported by Mr. Earle.
What You’ll Take Away:
At the end of the show, live business guests and studio audience participants will come away having been ingrained with the ability to create new strategies, govern their businesses more successfully, and ultimately possess the knowledge, skills, systems, and support that will certainly take their business to the next level…not to mention the new media exposure that they will receive by appearing as a Guest CEO Expert.
Media Distribution of the Show Segments:
The show itself will be produced and hosted on the CEO Growth Team’s website and Private Equity Television website. In addition, each show and segment will be hosted on each of the online media sites, like YouTube, Yahoo Video, Flikr, Hulu, BlogTV, etc. This will allow for a more broad coverage online of both GROW and your segment. The benefit to you is a certain amount of SEO promotion attached to you and your organization. At the show we will cover more advance online distributions strategies to help you maximize your segment’s impact. The results will astound you.
