Let me boldly tell you up front why the information I am about to give you is so critically important to your business.
I am going to dismantle the current notions of branding and the ideas of marketing, advertising, sales, and PR that are being perpetuated by authors, who I call “paper gurus.”
These folks have no legitimate real-world experience, have never built a company with any significant value, and have never made a dime from the implementation of these so-called revolutionary, “for our day” business strategies that they write about in their books.
I throw a mean punch at the world of my peers because—before being an author and a speaker—I am a business owner, a C-level executive, a salesman on the street or on the phone competing for my slice of the pie, just as you are. Every day I make the decisions that either make our company money or make our competitors money. Either way, somebody makes money. I, like you, want it to be me (or you).
Peter Drucker once said that the purpose of a business is to generate a customer. That being said, I say that the purpose of branding, marketing, advertising, sales, and PR is to make sure that the customer generated is mine (or yours) and not my (or your) competitor’s, right?
So, as one of the world’s legitimate authorities on these subjects, I have to take a stand, having brought my own companies to the Inc. 500 List, and having made an enormous amount of money myself in my own organizations using the exact same strategies as those which I teach my clients.
I have generated 40,000–60,000 business leads a month for my own companies; I have grown my own companies over 5,200% a year. I lead the way by results—which in business is the only way to measure.
The information that comes from the pages of these “paper gurus” is dangerous material, infectious venom that comes in $14.95-$24.95 doses and which weakens our ability to market our companies effectively. It ultimately kills them.
If you listen and take to heart the information that I am going to give you in this book, and if you join my “CEO Growth Team” training, I can assure you that the results you receive in your business will be beyond staggering. And of course, be in your favor.
It will allow you to bypass time and instantly give you the impact of the big brands without spending the money or the time. It will allow you to:
* Take over market-share at will
* Distinguish your company as the one to do business with regardless of who your competitors are
* Generate way more leads
* Convert more leads into sales
* Receive bigger average sales amounts
* Sell more goods and services at higher margins
* Get more repeat and referral business
* Experience shorter buying cycles
* Eliminate price competition
* And, ultimately it will get you more for your business when you decide to get out or retire.
So, if those are the kinds of results you are looking for in your business, then take some time and read the information prepared. This book should take just under 2 hours to read and completely digest.
