The New Meaning of CEO
What These Three Letters Should Stand For and Why
The origins of my acronym C.E.O. can be traced backed to my vast experience working with CEOs in every kind of industry throughout the world and my uncanny (almost magical, if I do say so myself) talent for developing business strategy and simplifying my dogma.
The objective of CEO Growth Team is straightforward. Give CEOs the teachings, training, and tools to accomplish their #1 priority: GROWTH.
That being said, I wanted to change the acronym CEO (Chief Executive Officer) and give it more meaning and depth as it relates to their actual job description to enable organizational growth at every level. I didn’t feel that the standard acronym appropriately characterized their role. So, I decided to change it to better serve my purposes in growing CEOs so they in turn can grow their companies.
To me, there are three main categories that constitute a CEO’s ability to grow the enterprise. I have illustrated each of these three categories with my new version of the acronym C.E.O. Below is a brief description of these sections and an overview of what we do at CEO Growth Team to facilitate and support your chief aim. They are:
CConsciousness: Information is the foundation of success in any endeavor, especially in business. A CEO must have access and processes for gathering and evaluating information. They need to be aware and conscious of what is going on in every world around them. They need to be conscious of their own company’s doings and thinking, of their consumers’ world, and lastly and extremely important, a CEO must be conscious of his competition. Without consciousness of those three areas, it is impossible for a CEO to create strategies that both develop and defend the organization. This is also why it is the FIRST thing – the “C” in the new C.E.O.
As a member of CEOGrowthTeam.com, you have access to teachings, trainings, and tools that will help you become more conscious as a CEO. Everything from my unique version of SWOT analysis, to highly detailed Competitive Intelligence Analysis, and other types of programs about leadership, management, HR, etc. You can download this content, attend webinars, attend live training sessions led by myself personally and even have more one-on-one interaction with our founding consultants if you desire.
EEdgepertise: This is a created word that combines two more familiar words (expertise and edge) to more accurately describe the kind of people and skill required to grow your organization. You need not only top notch people with expertise and skill, but you need leading edge (not bleeding edge) expertise and skill to keep yourself ahead of the competition while maintaining your customers’ loyalty without sacrificing your profitability in R&D or making any radical mistakes or careless snafus.
At CEO Growth Team, you and your entire organization have access to strategy for any and every function in your company. From books that are written on current tactical topics based on current, real business case studies to our monthly business development curriculum (which is distributed both in print and mp3), our bi-monthly live strategy conference calls and webinars, specialized web trainings, and live local and national workshops…all created and led by legitimate top experts. If you’re going to spend the time, talk to experts who have proven to be experts based on results.
OOrchestrate: It’s one thing to have a great idea… it’s one thing to have developed a great strategy… it’s one thing to have skilled people in place… but, it’s an entirely different thing to orchestrate these elements and components and make what you see in your head a reality in the business and the marketplace. The ability to carefully plan and cleverly maneuver through the obstacles that protect the gift of great success is undoubtedly one of the biggest gaps in business today.
CEO Growth Team can propel those ideas forward into existence. Here, you have access to the teachings, trainings, tools, and support to help make the creative concrete and drag the brainstorming to the bottom line. Go to CEO Growth Team and join us free of charge. There are a lot of tools that you can download that will help you progress your organization and create the growth you want at the speed that you want.
In the upcoming months I will guide you through the branding, marketing, advertising, sales and publicity strategies that you need to be implementing step-by-step and month-to-month in order to grow. This is based on the exact same content and intellectual property that I used to build some of the most successful businesses in the world in any and every industry.
